Newsletter-EMAIL-MARKETING.COM

A highly effective way to reach partners, prospects, and clients is to use a newsletter email marketing strategy. Keep these people informed with updates, upcoming events or product launches, and other newsworthy items. Of course, it is critical to make sure that you are reaching the greatest number of people possible with your newsletter email marketing efforts. For this reason, we recommend the Stun! digital messaging solution. Stun! allows you to completely manage your newsletter email marketing strategy.

Web-based Client Control Panel

  • Offer different levels of access to multiple people within an organization.
  • Quick Help feature: Instructions are displayed on the screen without the user needing to pull up a separate Help file.
  • Full browser support for both PC and Mac.

Subscriber Management Tools

  • Automated unsubscribe and spam complaint removal process.
  • Integrated complaint loops with all of the major ISPs including Hotmail/MSN, Yahoo!, and AOL to quickly remove subscribers who complain to their respective ISPs.
  • Automatically remove hard bounces and manage temporary bounces, such as technical issues, spam
    bounces, and soft bounces (“out of office,” “mailbox full,” etc.).

Additional Services, Support, and Consulting

  • Account and campaign management so you don’t have to lift a finger.
  • Comprehensive planning to help you grow your database and reach more potential customers.
  • For larger clients or those who just want to ensure maximum delivery, dedicated IP addresses are available.
  • Dedicated email support for all clients with a guaranteed turnaround time of 24 hours or less.

Best Practices for Newsletter Email Marketing

While there are many different newsletter email marketing solutions, you need to be aware of some simple rules to ensure that your efforts aren’t wasted by being labeled as spam. mobileStorm recommends that the following guidelines be followed:
  • Have an opt-in or, preferably, double-opt-in mechanism for your newsletter sign-up pages/forms.
  • Have an easy-to-use opt-out mechanism. Make sure it is very visible in the email. Ensure that the colors of the links are not lost within the HTML backgrounds and are not written in print that’s too small.
  • Provide a "brain-dead" opt-out policy, clearly indicated at the bottom of the message. Don't make the end-user jump through hoops. If you provide an email address to opt-out, use your business domain, not a third-party domain. Use all three unsubscribe methods:
    • web address
    • email address
    • physical address (per the U.S. CAN-SPAM Act)

  • If your newsletter email marketing campaign is not necessarily time-sensitive, try to do mailings between 1 a.m. and 6 a.m. The least amount of mail traffic for ISPs happens during this timeframe.
  • Do not use lists bought from other mailers or companies.
  • Make sure that when you generate your lists for your newsletter email markerting campaigns, they are less than seven to 10 days old, to ensure that people who have opted out are removed from the database.
  • Use “non-spammy” email addresses for your return or “mail from” address.
  • Avoid “from” addresses with unique identifiers, like bounce-9683564@domain.com
  • Newsletter email marketing readers like to have relevant and timely information, so keep the content fresh.
  • Make sure your email messages state their purpose either in the subject or at the top of the body.
  • Know who your newsletter email marketing targets are and act accordingly.
  • Send newsletters under your widely-known business name, not with another domain; for example, use domain.com and not domain.bf0.com.
  • Do not use mime-encoded mail or obfuscated html; it looks like spam and will be blocked.
  • Try not to use 100% picture-based campaigns as those can be blocked by ISPs.  

Maximize your newsletter email marketing efforts with Stun! To learn more go to www.mobilestorm.com or email mobileStorm at sales@mobilestorm.com to discuss your individual goals and needs.